Monday, February 4, 2008
What Ad Exchanges Add To The Online Media Buying Process
IN ONLINE ADVERTISING, RELEVANCE IS everything. Internet users hate and ignore ads randomly rotated on the Web pages that they visit, unless the ads are for products and services pertinent to their lives. Ad exchanges provide media buyers with inventory at vast scale, at the best possible price and make the buying process as easy as possible.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment